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Starting Your Podcast Amidst the Pandemic

Jun 23, 2021
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Podcasts are gaining popularity, especially during the pandemic. Launching your own podcast right now when the waters are not that populated yet can help you reach the numbers that you want to achieve.

From conception to publication, we'll lead you through each and every process of establishing your show in this post. By the finale, you'll understand how to handle a podcast and, perhaps, will be inspired to get started right away!

The Digital Conception

First and foremost, why would you like to start your podcast?

Are you a self-employed individual? Is it for the company you work for? Or perhaps you are just bored? If so, you may have realized that podcasting is a terrific strategy to establish credibility while also providing valuable and interesting insights to your consumers and target audience.

Or are you considering podcasting as a side project? This could indicate that you'll be working on a program in your downtime. And the topic could be something you're enthusiastic about.

With your reason identified, you must get to know your target audience.

The issue is, you have no hope of creating an audience unless you understand exactly whom you're making your program for and why you're doing it.

If you're approaching it from a commercial standpoint, your day job can be a source of topics. For those who are into cryptocurrency, your topics can be about why cryptocurrency is the future of paper bills and investing. 

For the people who want to show their audience their hobbies, stick to a specific niche. Bookworms can have a kick from recommending and reviewing their favorite books along with the newly-released titles. 

Establishing consumer personas or identities is something that a lot of experts talk about. Sketching out exactly who you'd want to subscribe to your material is a great idea. Every time you plan an episode, keep that character in mind: “Would Joe, our audience personality, appreciate this?” Is this centered on what he enjoys and is interested in?”

That character and those concerns will help you keep your program on topic and targeted, which will result in more meaningful content.

So, when you've determined with whom you want to engage, how do you get in touch with them?

Whenever some folks begin a podcast, they already have a small following. It could be a musician, retired athlete, or novelist.

It's a fantastic chance to generate the fundamentals of the show's fandom if you already have listeners based around anything besides your podcast. Of course, this requires that your program is appropriate to that demographic.

You may choose to evaluate your audience during the development stage. You can ask them a question like "what is your biggest challenge?" This may help you tailor your material for the audience in the future.

You might even want to learn a little more about them. This could include information like statistics and location, as well as what other podcast they subscribed to.

You should start making decisions and moving forward sooner rather than later.

To the great majority of individuals who begin a podcast, welcome! Please don't let a zero subscriber or listener count be one of the things that deter you from starting your own program. Most creators begin by talking about their niche and in no time, their show gets a few loyal listeners.

You're delivering value to your audience whether you're bringing information that will assist someone to get through their early twenties or doing a really interesting exchange with one of your favorite comic book illustrators.

You've not only given them a reason to pay attention, but you've also provided them a chance to stay for more. It's crucial to consider this during the development stage. Just as this is important, you must also develop and write a show summary that would be the hook and bait for potential fans.

When it comes to describing your show, there are three primary categories.

  • The Witty Title

You may come up with an interesting handle for your program. However, keep in mind that people have to be able to locate it when they're seeking information on your subject. If your show has a clever or memorable name, attempt to include a description in the tag as well. It's pointless to provide excellent content if no one can find it.

For example, "Worth The Weight" is a perfect podcast name for those who are physical trainers with a passion for weightlifting.

  • Show Don't Tell Name

The accessible (but somewhat tedious) option is to just name your program what your prospective audience is looking for.

If you go this path, don't make it overly lengthy and vague. Remember that you'll be saying the podcast name a lot while creating your shows, so make sure it's easy to recall.

  • More Than A Name 

Unless you already have an audience, this is a major don’t. On the other hand, you can include this in the title of your show, along with something explanatory. Nevertheless, refrain from calling the show after yourself without providing any other information.

Making a Schedule of Episodes

It's necessary to ponder about the programs themselves when you've decided what kind of content you want to put out in your podcast. So, what are some of the most standard questions about episodes when it comes to learning how to start a podcast?

How long do you think it should take to get the point across? Most podcast listeners would consider anything below 10 minutes to be a "short" episode. And anything over an hour would be considered a "long" episode.

Many people may suggest that 20 minutes is a decent length to strive for. However, the "magic number" for episode length appears to be anything between 20 and 45 minutes.

But don't get too caught up in the numbers; your program lengths should ultimately be determined by two factors that is your content and target market

Why cut it down to ten minutes if you have fifty minutes of good, compelling content? Your followers will tell you if your programs are too long or short over time. To get statistics like this, try surveying your market once a year and making adjustments as needed.

These are just some of the things that you need to keep in mind if you want to start your podcast. While this article may be short, it does not mean that it would not be helpful. So, start your podcast now and let your creativity run wild.